Facebook Tag

5 Must-Have Website Components For Non-Profits in 2021

Long-Haired Person Looking At Two Imac Computers On A Desktop

A website is not simply an online presence for your organization. It requires some essential components to engage and encourage your visitors. Consider the following:

1. User-friendly site structure

When visitors land on your website, they must be able to easily navigate the site and find the information they are looking for effortlessly. As a result, you should see good engagement and longer visit times (with a minimal bounce rate).

Post Circlea Img
Post Circleb Img
Post Circlec Img

2. Attract your target audience

While gaining a lot of traffic is fantastic, it is important to attract your target audiences. To achieve this, your website must have content that is relevant to these audiences and answer their key questions. Your website should be optimized for search engines and also be boosted on your social media platforms. This strategy will not only help you grab the attention of your target audiences but will also help to keep them engaged.

3. A clear call to action

When a visitor lands on your site, it’s important to have them take action. This is your call to action (CTA). If your content is persuasive enough, visitors would likely take action (e.g. donating, signing up, etc.).
To make things easy for them, the website should feature strategically placed CTA buttons. The available options for your visitors must be clear and concise to be effective.

4. Simplified forms

Ensure that the forms placed on your website are formatted simply and easy to complete. Lengthy, complex forms may discourage website followers from taking the desired action. Make things easy for them by adding simple forms that deliver a pleasant user-experience.

5. Use data for ongoing improvement

It is important to understand what the data collected by your website is telling you. Correctly analyzing your website data will contribute to your nonprofit’s success by identifying areas for improvement. The data also shows you the actions visitors are taking. For example, are they signing up or clicking on other call-to-action-buttons? Are they sharing your website content or videos on social media? Collecting and interpreting this information will give you important insights into the overall performance of the website.

Remember – your organization’s website is a significant investment that will help contribute to the growth and expansion of your organization. Putting all the right pieces in place in the right way and understanding how your target audiences are using it is a critical undertaking.

Now that you’ve read this article, it’s time for you to take action. What will you do with this new knowledge?

We know
that your time is limited.

That’s where we come in.

Click the button below and book a free consult with us

We can get you on-track quickly to make your website have the impact your organization deserves.

0 Comments

Submit a Comment

Your email address will not be published.

Wow Digital Inc Incorporated Ink David Pisarek free accessibility audit non-profit non profit not-for-profit hospitals foundations Toronto's best digital agency focused on your business 1.888.238.9679 1-888-238-9679 Toronto Ontario Canada non-profit design agency for nonprofits non profit design non profit website best web design wow websites webdesign graphic design ux ui user experience user interface photography databases html php javascript jquery portfolio programming software operating systems hardware computer sales consulting adobe photoshop illustrator flash javascript mysql microsoft windows apple osx macintosh iphone android linux operational excellence operex the crossways complex art of noise web manager web master professor ceo networking streaming ftp update site full website solutions development develop Thornhill Richmond Hill Oshawa Whitby GTA Greater Toronto Area web design Pickering Ajax North York Downsview toronto ontario editing productions gta ago rss twitter instagram instagrm facebook company portfolio people adobe ajax apple art audio broadcasting business complex computer consulting corel corporations database databases deployment designing developing dhtml downsview draw hrs michael bookmarks categories mac pisarek the best digital company read required durham personal cad enterprises excellence feedback news new bit boards businesses cloud continue david's deals digg eat entries exchange niche form friend work functions dream complete freelance consulting agency crazy designmoo