A website is not simply an online presence for your organization. It requires some essential components to engage and encourage your visitors. Consider the following:
1. User-friendly site structure
When visitors land on your website, they must be able to easily navigate the site and find the information they are looking for effortlessly. As a result, you should see good engagement and longer visit times (with a minimal bounce rate).
2. Attract your target audience
While gaining a lot of traffic is fantastic, it is important to attract your target audiences. To achieve this, your website must have content that is relevant to these audiences and answer their key questions. Your website should be optimized for search engines and also be boosted on your social media platforms. This strategy will not only help you grab the attention of your target audiences, but will also help to keep them engaged.
3. A clear call to action
When a visitor lands on your site, it’s important to have them take action. This is your call to action (CTA). If your content is persuasive enough, visitors would likely take action (e.g. donating, signing up, etc.).
To make things easy for them, the website should feature strategically placed CTA buttons. The available options for your visitors must be clear and concise to be effective.
4. Simplified forms
Ensure that the forms placed on your website are formatted simply and easy to complete. Lengthy, complex forms may discourage website followers from taking the desired action. Make things easy for them by adding simple forms that deliver a pleasant user-experience.
5. Use data for ongoing improvement
It is important to understand what the data collected by your website is telling you. Correctly analyzing your website data will contribute to your non-profit’s success by identifying areas for improvement. The data also shows you the actions visitors are taking. For example, are they signing up or clicking on other call-to-action-buttons? Are they sharing your website content or videos on social media? Collecting and interpreting this information will give you important insights into the overall performance of the website.
Remember – your organization’s website is a significant investment that will help contribute to the growth and expansion of your organization. Putting all the right pieces in place in the right way and understanding how your target audiences are using it is a critical undertaking.