Should non-profits actually maintain a website?

If you run a non-profit or not-for-profit, you might have already realized that the concept of this type of organizational structure has changed significantly over the past couple of years. As a non-profit, you should be able to engage current and new donors to raise funds so you can execute projects and priorities successfully. To do that, you can no longer rely solely on old-school strategies such as mailings, phone calls, event organizing.

As of today, non-profits are expected to be very innovative and more effective when it comes to their efforts. That is exactly why your organization should invest in a powerful digital marketing campaign which includes a well-designed website.

Maintaining an online presence, through the help of a website, is more affordable than you may think. Due to various reasons, a website has the ability of collecting donations and engaging new donors in a very effective manner. While doing so, a successful website will also increase your awareness dramatically.

So, in a nutshell, a website is a highly versatile tool that deliver a wide array of benefits.

With that said, let’s jump in and get an idea about how a properly optimized website influences your non-profit bottom line.

Better awareness

A website can obviously broaden your non-profit’s reach. It’s smart to know that you need your organization (aka brand) to be widely known in order to get more donations, attract more donors to fulfill its the original mission. Through a well-optimized website, you can achieve all these aspects conveniently and affordably.

To engage donors, both existing and new donors

As long as you have an excellent website, you will be able to encourage people to trust on your non-profit and engage with it. They will attend events (likely in an online format given COVID-19 restrictions) with more eagerness if your website has a presentable, professional and simplified interface. Eventually, many of them will end up becoming donors.

To expand the number of donors

Having a large database of donors is a dream of any non-profit. A good, optimized and fully-featured website is capable of acquiring the important information of the visitors and create a very influential database. Such database would be incredibly handy to interact very positively with the potential donors. With this database, the campaigns you start would be very effective. Websites can be integrated with various CRM and other platforms, such as Blackbaud’s Rasier’s Edge NXT, eTapestry, Luminate CRM, and more!

To build a strong relationship with volunteers and potential advocates

Peer-to-peer connections and relationships matter a lot for any non-profit organization to achieve and realize goals. In this case, websites become the most prominent tool because they match modern-day trends. With the help of your official website, your non-profit can strengthen the relationships with advocates and volunteers.

To construct a strong case for regular monthly donations

If done properly, your website will be a very attractive, efficient and powerful way of showcasing your information to potential visitors. It utilizes contextual and visual methods to make things more attractive for visitors. With such an approach, you will be able to explain the potential impacts of giving, monthly gifts, annual gifts, and even one-time donations. Also, you can use the same tool to convert one-time donors into recurring donors by using narrative ability of your website.

 

All these aspects strongly suggest that any non-profit organization that aims to be successful should have a fully optimized website.

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