Although social media platforms were initially introduced to connect individuals, things have changed. In fact, social media is considered to be one of the most effective tools used for digital marketing. As a non-profit or charity, you should be using the same tools to establish your online presence and engage your audience.
If that’s the case, keep an eye on the latest social media trends and implement your strategies accordingly.
Live streams on social media will remain popular
It’s been a while since live-streaming was introduced to social media, and its popularity is only likely to increase. The COVID-19 pandemic has only increased the usage and demand for live-streaming.
This is particularly true when it comes to platforms like Facebook.
As the current situation will take some time to fade away completely, the demand for live-streaming will continue to increase. It’s also easier than ever to stream. All you need is a device with a camera, such as a tablet or smartphone. You can “go live” from Facebook, LinkedIn and other platforms. You can even use Zoom and stream to Facebook, YouTube and more right from there, or other software like OBS, Streamlabs OBS, etc.
Therefore, include live-streaming as a part of your non-profit’s digital marketing strategy.
Publishing stories in the form of content
There are millions of Instagram stories published every day, and their popularity is also not likely to fade away any time soon. In fact, they are becoming more popular.
As a brand, however, your non-profit should follow a professionalized approach when developing Instagram stories.
In addition to the regular stories, we expect video stories to gain considerable popularity in the coming years.
The images found in Instagram stories are more likely to be forwarded compared to videos. Furthermore, people tend to pay more attention to videos compared to photos. This suggests that you should have a combination of all those stories to carry out a successful campaign.
Virtual Reality in social media
As of today, people are looking for virtual interactions, probably due in part to the pandemic and being “bored” at home. One of the best ways to serve that requirement is Virtual Reality.
With VR, you can provide your viewers with various types of virtual interactions. With the assistance of VR, you can create interactive visuals and let your viewers feel as if they are together. You can use this feature to maximize the emotional attention of your non-profit’s brand.
Within the next couple of years, virtual reality is likely to thrive and achieve incredible goals.
VR is already being tested with platforms like Facebook (Facebook Horizon via their Oculus platform).
Be in touch with this trend and make use of it for the benefit of your non-profit.
AR (Augmented reality)
Just like VR, Augmented Reality has come to play to take the user experience to a whole new level. The best thing about AR is that it doesn’t require any additional, dedicated hardware. As long as the viewer has a smartphone or tablet, that is enough. Therefore, it is even more readily available than VR technology.
In addition to that, viewers have already experienced a glimpse of this technology through features like dynamic photo filters. Those filters are already available on several social media platforms.
With augmented reality, you can expect better engagement.
If you think creatively or get the assistance of a professional creative agency, you can do wonders with AR for your non-profit.
These are the social media trends you should watch as a non-profit organization. If you make use of them at the right time with the right kind of approach, you can yield impressive results.
Looking for other digital marketing trends? Check out our Digital Marketing 101 post.