Facebook Tag

6 Tips to Get Your Donation Page Ready for Giving Tuesday 2021

Tips To Get Your Donation Page Ready For Giving Tuesday 2021

As you may be already aware, Giving Tuesday is another term for Global Day of Giving. It falls on the Tuesday that comes right after Black Friday and Cyber Monday – and this year, it’s on November 30, 2021.

If you look at stats, about one-third of the financial gifts in a year are given away during this period and that’s pretty amazing.

Well, pretty much the whole part of the year-end is considered to be the “Giving Season”. Interestingly, the vast majority of the actions related to Giving Tuesday take place online. So, as a digital marketer, you are supposed to know how to make your donation page ready and optimized for the upcoming Giving Tuesday 2021.

Post Circlea Img
Post Circleb Img
Post Circlec Img

1. Never wait until the last moment

You already know that Giving Tuesday is November. But you shouldn’t wait until the end of October to start your promotional campaign. September is the best time to kick off your campaign. You can start reaching the potential donors and your followers apart from the partners in September itself. Perfect timing is a key to success in getting ready for an event like Giving Tuesday. So, it is important to build your campaign with a solid plan that begins in the middle of September.

That means you have to start now!

2. Give prominence to creative ideas

The concept of Giving Tuesday has become a norm across the globe today.

Anything that comes with the title “#GivingTuesday” will be accessed by millions of individuals across the globe.

So, you obviously should have a unique, out-of-the-box idea to grab the attention of your entire audience. You can’t necessarily expect your donation page to acquire a huge crowd by posting a couple of posts on social media.

You should plan compelling, exciting, and extremely engaging content to bring attention to your donation page.

One of the main aspects that should be included on your page is a video. It will be incredibly useful if you can add a viral nature to the video content. Also, it’s important to provide some great testimonials or some inspiring stories from the ones you have already helped. You can highlight their voices and let them play the role of the heroes of your campaign. Also, be sure to publish that video content across all your communication channels.

3. Let there be a committee to run your campaign

It’s always better to have a planning committee to handle the logistics.

Be it a group of volunteers or even some of your staff members, there should be a committee to make things streamlined from the beginning. They should focus on every single detail of the campaign as well as the donation page.

4. Make your landing page a stunning one

Your donation page on the main website and its landing page are two different aspects. So, it’s important to have a superb landing page designed to represent your campaign. With a good landing page, your donors will have a very interesting, seamless experience. No matter if it’s run on a subdomain or under a completely different host, there should be a perfect integration between the two. The main intention of the landing page is to maximize the donation potential of the campaign.

Important: It is handy to keep a separate landing page throughout the year. However, you must change the content of the page whenever you start the campaign.

5. Think of a Welcome Wednesday

The Wednesday that comes after Giving Tuesday is considered “Welcome Wednesday”.

This specific day is dedicated to offering special gratitude to the donors who contributed to your campaign. In fact, it should be an integral part of your donor retention plan. Be sure to keep some interesting emails prepared. Also, it would be better if you can send some handwritten notes to each donor, or a custom video even if it’s just a few seconds to say thank you to them.

6. Have your donation page optimized for mobile

It’s imperative that your donation page is optimized for mobile devices. You should know that approximately 40 to 50% of your website traffic comes from mobile devices.

If your donation page is not optimized for mobile devices, it is likely to go abandoned and yield zero results.

If you don’t have a donation page, you should. Please be in touch with us and we’ll get you set up and ready to roll.

We’re partners with Keela, SimplyK, Raisely, Donorbox, and a few other platforms – we know what we’re doing and we’ll work with you to achieve your goals.

So, those are the things you should consider when getting your donation page ready for Giving Tuesday 2021.

Good luck!

We know
that your time is limited.

That’s where we come in.

Click the button below and book a free consult with us

We can get you on-track quickly to make your website have the impact your organization deserves.

0 Comments

Submit a Comment

Your email address will not be published.

Wow Digital Inc Incorporated Ink David Pisarek free accessibility audit non-profit non profit not-for-profit hospitals foundations Toronto's best digital agency focused on your business 1.888.238.9679 1-888-238-9679 Toronto Ontario Canada non-profit design agency for nonprofits non profit design non profit website best web design wow websites webdesign graphic design ux ui user experience user interface photography databases html php javascript jquery portfolio programming software operating systems hardware computer sales consulting adobe photoshop illustrator flash javascript mysql microsoft windows apple osx macintosh iphone android linux operational excellence operex the crossways complex art of noise web manager web master professor ceo networking streaming ftp update site full website solutions development develop Thornhill Richmond Hill Oshawa Whitby GTA Greater Toronto Area web design Pickering Ajax North York Downsview toronto ontario editing productions gta ago rss twitter instagram instagrm facebook company portfolio people adobe ajax apple art audio broadcasting business complex computer consulting corel corporations database databases deployment designing developing dhtml downsview draw hrs michael bookmarks categories mac pisarek the best digital company read required durham personal cad enterprises excellence feedback news new bit boards businesses cloud continue david's deals digg eat entries exchange niche form friend work functions dream complete freelance consulting agency crazy designmoo